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Meet Bititi

A name coined from the Swahili phrase "Bititi" which means strong women, is a ground-breaking solution aimed to confront and resolve the unique challenges faced by women athletes in the sports industry.

OUR AIM & PURPOSE

Positioned as a global network of industry specialists dedicated to advocating for women in sports, Bititi is a proactive response to the obstacles female athletes face daily. By offering a wide range of support and resources, we address problems that have been long ignored by the mainstream sports industry.

Our mission is to redefine women's representation in sports across Africa and globally, focusing on removing barriers and creating a level playing field. We begin with our inaugural event in Africa in 2024, marking the rise of a new era for women athletes, where strength, perseverance, and aptitude are celebrated without biases or prejudices.

Bititi's holistic approach entails cultivating platforms for healthy discussions, promoting education about fair play, and safeguarding women's rights within the sports industry. We endeavour to challenge the stereotypes, break down harmful stigmas, and ensure that every athlete, regardless of gender, receives the respect, opportunities, and fair treatment they justly deserve.

As Bititi, we inspire change, advocate justice, and stand firmly in support of every woman's right to thrive in the world of sports. Through our commitment, we aim to drive transformative change in the sport industry, ensuring that every woman has the opportunity to excel while embracing their full potential.

 

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